Have you ever wondered why your Instagram strategy is not working? Do you know which of your post generated the most engagement over a certain period? If you have no clue about these questions then you need Instagram analytics.
Instagram analytics helps in assessing content performance and overall profile. Many successful businesses use these analytics for measuring and evaluating their posts. By careful analysis of the analytics data, one can improve Instagram marketing.
Following is the list of the best Instagram analytics tools to help your Instagram marketing.
Free Tools for Instagram Analytics
Free Tools. Top 10 Ranking
| Site | Feature | Social Site | Availability | Link |
|---|---|---|---|---|
| 1.HypeAuditor | ✓ Hashtag Analytics ✓CompetitorAnalysis ✓ Industry Analysis ✓ InfluencerOutreach ✓InfluencerDiscovery And many more! | »Instagram » YouTube » Tik Tok | ✓ Web ✓ Android | Get Started |
| 2.Later | ✓ Social Analytics ✓ Advanced Analytics ✓ Hashtag Analytics ✓ Post Scheduling ✓ Content Curation ✓ 3 Profiles ✓ Chrome Extension | »Instagram | ✓ Web ✓ Android ✓ iOS | Get Started |
| 3.Squarelovin | ✓ Analytics ✓ Scheduling ✓ Unified Dashboard ✓ Comment Management | »Instagram » Tik Tok | ✓ Web ✓ Android ✓ iOS | Get Started |
| 4.Analisa.io | ✓Profile Analytics ✓Hashtag Analytics ✓Competitor Analytics ✓Engagement Activity ✓ Post Management ✓Profile Analytics Widget | ✓ Web | Get Started | |
| 5.Creator Studio | ✓Advanced Analytics ✓ Insights ✓ Post Scheduling ✓ Campaign Management | »Instagram | ✓ Android ✓ iOS | Get Started |
| 6.Instagram In sights | ✓Advanced Analytics ✓ Better Insights | ✓ Web | Get Started | |
| 7.Instagram Insights | ✓ Business Accounts ✓ Basic Analytics ✓ Basic Insights | ✓ Web ✓ Android ✓ iOS | Get Started | |
| 8.FanPage Karma | ✓Basic Analytics ✓ Advanced Analytics | ✓ Web ✓ Android ✓ iOS | Get Started | |
| 9.Buffer | ✓ Hashtag Suggestion ✓ No Analytics for Free Plan ✓ Scheduling ✓ Custom Link Shortener ✓ Browser Integration ✓ 3rd Party Integration | »Instagram » Tik Tok » Google + » Start Page | ✓ Android ✓ iOS | Get Started |
| 10.TailWind | ✓ Post Scheduling ✓ Post Design ✓ Bulk Scheduling | »Instagram | ✓ Web ✓ Android ✓ iOS | Get Started |
Paid Tools for Instagram Analytics
Paid Tools. Top 50 Ranking
| Site | Feature | Pricing | Social Site | Availability |
|---|---|---|---|---|
| 1.Crowdfire | ✓ Hashtag Analytics ✓CompetitorAnalysis ✓ Post Scheduling ✓ Content Curation ✓ Best Time to Post And many more! | ✓$7.48/mo ✓$37.48/mo ✓$74.98/mo | »Instagram | ✓ Web ✓ Android ✓ iOS |
| 2.Zoho Social | ✓ Sentiment Analysis ✓ Broad Channel Coverage ✓ Content Optimization ✓ Competitor Analysis ✓ Campaign Success Analysis ✓ Find the Best Time to Post ✓Find Your Audience | ✓ $10/mo ✓ $30/mo ✓ $47/mo | »Instagram »Tik Tok »Youtube | ✓ Web ✓ Android ✓ iOS |
| 3.Social Blade | ✓ Campaign Analytics ✓ Influencer Tracking ✓ Engagement Tracking ✓ Customizable Reports | ✓ $3.99/mo | »Instagram »Tik Tok »Youtube | ✓ Web ✓ Android ✓ iOS |
| 4.Smart metrics | ✓ Hashtag Tracking ✓ Followers Tracking ✓ Monitor Brand Activity ✓ Content Strategy ✓ Optimum time to post ✓ Hashtag Optimization | ✓ $9/mo ✓ $19/mo ✓ $39/mo | ✓ Web | |
| 5.Minter.io | ✓Followers Growth ✓Find Engagement Rates of your Posts ✓Competitor Analytics ✓Hashtag Analysis ✓Benchmarks ✓Ads Analytics | ✓ $9/mo ✓ $19/mo ✓ $39/mo | »Instagram »Tik Tok | ✓ Web |
| 6.Hootsuite | ✓Advanced Analytics ✓ Great Insights ✓ Post Scheduling ✓ Campaign Management and many more | ✓ $24/mo ✓ $92/mo ✓ $546/mo ✓CustomPricing | »Instagram »Tik Tok »Youtube | ✓ Web ✓ Android ✓ iOS |
| 7.Snoopreport | ✓ Competitive Analysis ✓ Influencer Tracking ✓ Sentiment Analysis ✓ Trend Analysis | ✓ $5/mo ✓ $15/mo ✓ $45/mo | ✓ Web | |
| 8.Buffer | ✓ Post Scheduling ✓ Social Media Integration ✓ Automated Publishing ✓ Content Management ✓ Multi-Account Management ✓ Social Media Monitoring ✓ Campaign Management | ✓ $5/mo ✓ $10/mo ✓ $100/mo | »Instagram | ✓ Web ✓ Android ✓ iOS |
| 9.Squarelovin | ✓Advanced Analytics ✓ Better Insights ✓ UGC Manager ✓ Creator Manager ✓ Hashtag Analysis ✓ Optimum time to post | ✓ €9.90/mo ✓ €14.90/mo | ✓ Web | |
| 10.OwlMetrics/Socialfox | ✓ Competition Analysis ✓ Website Performance Report ✓ Market Recommendations ✓ Keyword Recommendations | ✓ $9/mo ✓ $19/mo ✓ $39/mo | ✓ Web ✓ Android ✓ iOS | |
| 11.Later | ✓ Post Scheduling ✓ Multi-Account Management ✓ Automated Publishing ✓ Content Management ✓ Reporting/ Analytics | ✓ $18/mo ✓ $40/mo ✓ $80/mo | »Instagram »Tik Tok | ✓ Web ✓ Android ✓ iOS |
| 12.TailWind | ✓ Campaign Analytics ✓ Post Scheduling ✓ Content Management ✓ Reporting/Analytics ✓ Social Media Monitoring | ✓ $20/mo ✓ $40/mo ✓ $80/mo | »Instagram | ✓ Web ✓ Android ✓ iOS |
| 13.Napoleoncat | ✓ Social Media Monitoring ✓ Contact Management ✓ Automated Publishing ✓ Content Management ✓ Post Scheduling | ✓ $24/mo ✓ $48/mo ✓ Custom Plan | »Instagram »Google My Business | ✓ Web ✓ Android ✓ iOS |
| 14.Brand24 | ✓ Hashtag Analysis ✓ SentimentAnalysis ✓ Strategy Analysis ✓ Consumer Insights ✓ Competitor Analysis | ✓ $49/mo ✓ $119/mo ✓ $179/mo ✓ $299/mo | »Instagram »Twitch »Tik Tok »Youtube | ✓ Web ✓ Android ✓ iOS |
| 15.Sendible | ✓ Brand Tracking ✓ Sentiment Analysis ✓ Campaign Analytics ✓ Engagement Tracking ✓ Competitive Analysis ✓ Marketing Automation ✓ Social Media Monitoring ✓ Collaboration Tools | ✓ $29/mo ✓ $89/mo ✓ $199/mo ✓CustomPricing | »Instagram »Google MyBusiness | ✓ Web ✓ Android ✓ iOS |
| 16.Phlanx | ✓ Track Social Integration ✓ Advanced Analytics ✓ Find the best Influencers for your Brand ✓ Track Engagement Rates ✓ Aids in Cross-Promotion ✓ Improves Brand Recognition | ✓ $49/mo ✓ $70/mo ✓ $100/mo | »Instagram »Twitch »Tik Tok »Youtube | ✓ Web ✓ Android ✓ iOS |
| 17.Analisa.io | ✓Profile Analytics ✓Hashtag Analytics ✓Competitor Analytics ✓Engagement Activity ✓ Post Management ✓Profile Analytics Widget | ✓ $59/mo ✓ $109/mo ✓ $199/mo | ✓ Web | |
| 18.Socialpilot | ✓ Campaign Planning ✓ Channel Management ✓ Campaign Management ✓ For Small Businesses ✓ Engagement Tracking | ✓ $30/mo ✓ $50/mo ✓ $100/mo ✓ $125/mo | »Instagram »Google MyBusiness | ✓ Web ✓ Android ✓ iOS |
| 19.Iconosquare | ✓ Content Optimization ✓ Media Strategy ✓ Hashtag Analytics ✓ Competitor Analysis ✓ Story Analytics ✓ Engagement Metrics | ✓ €49/mo ✓ €79/mo ✓ Custom pricing | »Instagram »Tik Tok | ✓ Web ✓ Android ✓ iOS |
| 20.Loomly | ✓ Keyword Filtering ✓ Collaboration Tools ✓ Multi-Account Management ✓ Post Scheduling ✓ Automated Publishing | ✓ $35/mo ✓ $79/mo ✓ $172/mo ✓ $359/mo ✓ Custom pricing | »Instagram | ✓ Web ✓ Android ✓ iOS |
| 21.Pixlee | ✓ Content Ideas ✓ Hashtag Statistics ✓ Hashtag Tracking ✓ Followers Tracking ✓ Growth Tracking ✓ Identify Top Performing Contents | ✓ Custom Pricing | ✓ Web ✓ Android ✓ iOS | |
| 22.Social Insider | ✓ In-Depth Insights ✓ Content Strategy ✓ Competitive Analysis ✓ Brand Reporting | ✓ $99/mo ✓ $199/mo ✓ Custom pricing | »Instagram »Youtube | ✓ Web |
| 23.Sprout Social | ✓ Hashtag Analysis ✓ Competitor Analysis ✓ Identify Trends ✓ Engagement Rates ✓ Story Analysis | ✓ $99/mo ✓ $169/mo ✓ $279/mo | »Instagram »Tumblr | ✓ Web ✓ Android ✓ iOS |
| 24.Keyhole | ✓ Hashtag Tracking ✓ Keyword Tracking ✓ Content Performance Metrics ✓ Track Engagements ✓ Find Best Hashtags ✓ Find Optimum time to Post | ✓ $99/mo ✓ $199/mo ✓ Custom pricing | »Instagram »Youtube | ✓ Web |
| 25.Union Metrics | ✓ Great insights ✓ Hashtag Tracking ✓ Post Tracking ✓ Premium Analytics ✓ Influencer Identification ✓ Audience Building ✓ Content Optimization | ✓ $800/mo ✓ $3000/yr ✓ Custom pricing | »Instagram | ✓ Web |
| 26.Mentionlytics | ✓ Social Media Monitoring ✓ Campaign Management ✓ Engagement Tracking ✓ Keyword Tracking ✓ Response Management | ✓ $49/mo ✓ $99/mo ✓ $199/mo ✓ $299/mo | »Instagram »Tik Tok »Google MyBusiness | ✓ Web ✓ Android ✓ iOS |
| 27.Social book | ✓ Campaign Management ✓ Faceted Search/Filter ✓ Influencer Discovery ✓ ROI Tracking ✓ Social Media Monitoring ✓ Influencer Relationship Management | ✓ $49/mo ✓ $119/mo ✓ $179/mo ✓ $299/mo | »Instagram »Tik Tok | ✓ Web |
| 28.Crowdbabble | ✓ Social Media Analytics ✓ Monitoring Social Media ✓ Tracking & Monitoring Connections | ✓ $49/mo ✓ $199/mo ✓ Custom Pricing | »Instagram »Youtube | ✓ Web |
| 29.Sotrender | ✓Reporting/ Analytics ✓ Content ✓ Management ✓ Conversion Tracking ✓ Customer Segmentation ✓ Multi-Channel Data Collection | ✓ $59/mo ✓ $110/mo ✓ $195/mo ✓ $331/mo | »Instagram »Youtube | ✓ Web |
| 30.Curalate/Bazaarvoice | ✓ Reporting /Analytics ✓ Negative Feedback Management ✓ Review Request ✓ Review Notification ✓ Sentiment Analysis | ✓ $49/mo ✓ $147/mo | »Instagram | ✓ Web |
| 31.Sociality.io | ✓ Automated Publishing ✓ Content Management ✓ Multi-Account Management ✓ Customer Engagement ✓ Post Scheduling | ✓ $99/mo ✓ $199/mo ✓ Custom pricing | »Instagram | ✓ Web ✓ Android ✓ iOS |
| 32.Fanpage Karma | ✓ Competitor Monitoring ✓ Engagement Tracking ✓ Influencer Tracking ✓ Multi-Channel Data Collection ✓ Post Scheduling | ✓ $69/mo ✓ $199/mo ✓ $299/mo ✓ $799/mo | »Instagram »Tik Tok | ✓ Web |
| 33.Social rank | ✓ Social Media Analytics ✓ Social Media Management ✓ Scheduling Post | ✓ Custom Pricing | »Instagram | ✓ Web |
| 34.Rival IQ | ✓ Reporting/ Analytics ✓ Engagement Tracking ✓ Performance Metrics ✓ Campaign Management ✓ Competitor Monitoring | ✓ $199/mo ✓ $279/mo ✓ $439/mo | »Instagram | ✓ Web |
| 35.SocialBakers/Emplifi | ✓ Multi-Account Management ✓ Campaign Analytics ✓ Customizable Reports ✓ Brand Tracking ✓ Reporting/ Analytics | ✓ $240/mo ✓ $480/mo | »Instagram | ✓ Web |
| 36.HypeAuditor | ✓ Reporting & Statistics ✓ Customizable Reports ✓ Engagement Tracking ✓ Contact Management ✓ Influencer Discovery | ✓ $399/mo | »Instagram »Tik Tok »Youtube | ✓ Web |
| 37.locowise | ✓ Reporting/ Analytics ✓ Data Visualization Engagement ✓ Tracking Performance Metrics ✓ Post Scheduling | ✓ $295/mo ✓ $495/mo ✓ $695/mo ✓ $995/mo | »Instagram »Tik Tok | ✓ Web |
| 38.Whatagram | ✓ Social Media Management ✓ Social Media Analytics ✓ Enhance Customer Relationships | ✓ $199/mo ✓ $299/mo ✓ Custom pricing | »Instagram »Youtube | ✓ Web |
| 39.Quintly | ✓ Reporting/ Analytics ✓ Engagement Tracking ✓ Multi-Channel Data Collection ✓ Conversion Tracking ✓ Customer Segmentation | ✓ $410/mo ✓ $546/mo ✓ $1307/mo ✓ Custom plan | »Instagram »Youtube »Snapchat | ✓ Web |
| 40.Talkwalker | ✓ Reporting & Statistics ✓ Keyword Filtering ✓ Reporting/ Analytics ✓ Social Media Monitoring ✓ Multi-Channel Data Collection | ✓ Custom plan | »Instagram | ✓ Web |
| 41.Wiselytics/Tracxn | ✓ Campaign Analytics ✓ Customizable Reports ✓ Engagement Tracking | ✓ $550/mo ✓ $1,100/mo ✓ $2,200/mo | »Instagram | ✓ Web |
| 42.TapInfluence | ✓ Conversion Tracking ✓ Customer Segmentation ✓ Post Scheduling ✓ Reporting/ Analytics ✓ Campaign Management | ✓ $1999/mo ✓ Custom pricing | »Instagram | ✓ Web ✓ Android ✓ iOS |
| 43.Creator Studio | ✓ Campaign Management ✓ Reporting/ Analytics ✓ Content Management ✓ Ads Analytics | ________ | »Instagram | ✓ Web |
| 44.Instagram Insights | ✓ Business Accounts ✓ Basic Analytics ✓ Great Insights ✓ Ads Analytics ✓ Campaign Management | ✓ For Business Accounts | ✓ Web ✓ Android ✓ iOS |
1. CrowdFire
Eliminate the hassle of creating separate posts for each unique social network by automatically customizing all your posts for your every social profile.
By using Crowdfire not only you can best analytics it also improves your conversions by tailoring your posts to get conversions by keeping an eye on the day-to-day updates on your blogs and sites.
Crowdfile can save you a lot of time and effort by scheduling your posts in advance and having them published automatically at the most optimum times so they can reach many audiences or at the timings you specify.
Advantages:
- It offers stats and other insights about account performance according to specific customized dates and ranges.
- Provides a wide range of choices for benchmark selection and comparison of posts, reach, comments, likes, followers, email link clicks, text message clicks, and profile views.
- It also provides a performance comparison between now and the previous time easily and instantly.
2. Zoho Social
With tangible analytics focussed on content and interaction, Zoho Social assists small marketers to large enterprises in improving their brand’s presence on social networks.
Zoho Social gives advertisers historical data based on their previous post interaction and audience behavior. Zoho Social goes even further, showing users the proportion of their audience who are likely to view their post right now, post scheduling, and recommending the best time to post to reach a larger audience.
Some of the features offered by Zoho Social are sentiment analysis, broad channel coverage, content optimization, customer interaction histories, competitor analysis, campaign success analytics, and so on.
Advantages:
- They offer features for every process like listening&monitoring, publishing, post engagements, etc.
- Can also be accessed through a mobile application.
- They offer many tools and services for a really low cost when compared to other sites.
- Works with every popular social media site.
3.Social Blade
This awesome Social media analytical tool provides greater analytics for a lower cost when compared to other sites. If you wish to see advanced analytics for a lower cost, try Social Blade.
Advantages:
- Campaign Analytics
- Influencer Tracking
- Engagement Tracking
- Customizable Reports
4. Smart metrics
SmartMetrics is incredibly simple to use and provides loads of helpful information on Instagram accounts. You only need to provide the bare minimum of information to gain valuable insights.
The accounts and the hashtag are the two key factors that influence insights. When you link your Facebook page to your account tag, a tonne of important information about your account becomes available, including data on your followers, demographics, follower behavior, and much more.
Using the follower activity and hashtag researcher, you can identify the best content strategy and the most optimum time to post on your account by finding the peak time and hashtags that can be exploited.
They also offer a 14-day free trial on all their plans without any credit card details.
Advantages:
- Hourly-based insight gathering provides over 30 metrics for stories, accounts, and posts.
- Easy tracking of follower interaction, hashtag engagement, and replies on stories.
- Helps in monitoring the brand activity by tracking as well as replying on Instagram.
- Report generation in pdf format and single-click email sharing option.
5. Minter.io
Minter.io is a marketing and analytics website in which you can perform hashtag analysis, benchmarks, Competitor Analytics, Ads Analytics, etc. to get better analytics on an hourly basis about Twitter, Facebook, TikTok, LinkedIn, and most importantly Instagram.
They also offer a 14-day free trial on all their plans.
Advantages:
- Creates PDF docs in report format to give metrics and insights like follower growth, the engagement rate for posts, best photo filters, and many more.
- It also helps in exporting data and keeping stakeholders on board for marketing efforts.
- Offers extendable free trial.
6. Hootsuite
Hootsuite Impact offers an in-depth analysis of the effectiveness of your paid and organic social media postings, This performance is then compared to particular business objectives, such as sales and lead generation.
Then it suggests steps, to help you get better results.
Hootsuite Impact connects with numerous different social media sites, as well as tools like Adobe Analytics and Google Analytics.
This provides you with a comprehensive picture of your post and campaign results in one location.
They provide data about your organic and paid campaign results under the same roof.
Hootsuite Impact utilizes a unique ROI model designed exclusively for you which helps you determine which type of initiatives will be effective.
Additionally, you’ll receive a detailed analysis that outlines how you may duplicate your wins and get better in the sections in which you’re lacking.
Then there are the standards used by competitors which give you an awareness of how other companies in your sector add up to receive the most useful information from social analytics.
Advantages:
- Extensive metrics review available due to analytics and social listening tools.
- Unlimited reports for data comparison and analyzing overall performance.
- Allows report sharing among team members.
7. Snoopreport
With Snoopreport, you can keep an eye on the activity of your rivals’ followers to see what they like and dislike, who they follow, and what they are commenting on.
With the help of this Instagram analytics tool, you can see which posts are the most popular and learn which marketing tactics are effective. So that you can take advantage of it to stand on top.
Students studying data science and other researchers can use Snoopreport for free.
Advantages:
- Unlimited account surveillance
- Reports on certain accounts that you wish to inspect.
- Can anonymously trace behaviors.
8. Buffer
More individuals are using social media than on the streets, so there is a higher need for social media advertising. However, with the aid of buffer, You can easily manage your complete campaign all alone.
You don’t need to switch platforms since you can interact with your consumers from one screen. The best thing is that we can share the results of the poll with our consumers so we can find out what they value most.
The program is inexpensive, but the quantity of ROI you can create from it is also really impressive. Even the ROI comparison is excellent.
Advantages:
- Helps retail businesses in boosting conversion rates and sales via social media.
- Offers business performance insights on Twitter, Instagram, Shopify Store, and Facebook.
- Customized report with suggestions on improving reach.
- Mobile app helps in the easy scheduling of posts around the globe.
- Helps in planning and posting and including the first comment.
- Offers good customer and technical support including frequently asked questions.
9. Squarelovin
Squarelovin provides the best solution for authenticity and a great conversion rate for creators by providing the best analytics and services like UGC Manager, Creator Manager, Managed services, etc.
Squarelovin also provides a Hashtag engagement rate but also show the best time to post, so that its user gets maximum engagement for their posts.
Advantages:
- It provides free Instagram analytics.
- Hour/day/month/yearly growth and post-analysis can be obtained.
- Tips on audience interests and preferences and the best time for content posting.
- Also provides insights into the best filters and hashtags to be used.
10. OwlMetrics/Socialfox
SocialFox makes it simple for us to understand our audience as an influencer and helps us stand out from the competition by offering website performance reports, Market recommendations, Competition analysis, Keyword recommendations, etc.
Their data-focused professionals will provide genuine results for you, by utilizing Web design, SEO, PPC, and more if you just provide them with a tiny bit of personal information below.
They also provide a 500$ worth of free audit for free!
Advantages:
- A popular choice for running an effective Instagram campaign.
- Offers three packages to choose from according to your needs.
- Tracking 25 different metrics and customizing accordingly like audience choice, top posts in a particular segment, etc.
- Gives tips for increasing post popularity etc.
- Helps in building brand recognition, elevating conversions, and establishing connectivity with faithful followers.
- Learn about your competitors in terms of mistakes and achievements for better comparison.
- Information is presented graphically and can be exported in the form of a graph and chart giving key info like followers joining/leaving, engagement level, etc.
11. Later
Later might be the best option for you if all you want to do is find a quick way to publish to Instagram and cross-posting to other social networks but when it comes to analytics it depends on the plan you choose.
It doesn’t have many of the powerful capabilities that some other applications offer, including social listening and in-depth reporting, but it offers other social media engagement calculators, and they are priced accordingly.
Advantages:
- If you want your business growth then this tool helps in improving your Instagram marketing strategy.
- A unique feature of linking the post to specific URLs like product pages.
- Helps in tracking clicks, CTR, and page views for sales linked to a specific post.
- Available in free individual plans and paid packages for access to more useful tools.
12. TailWind
Tailwind is a Pinterest and Instagram-specific Social Media Marketing platform that is beneficial to bloggers, internet businesses, and businesses with online stores.
Tailwind users will get access to tools including post-scheduling, content discovery, discussion tracking, etc, with a single click,
Its Hashtag Finder recommends the finest Instagram hashtags for users. It can also increase productivity by posting all visual marketing material on both Pinterest and Instagram with a single tool and a seamless approach.
Advantages:
- It offers community features that let you share your content with a good understanding of audiences across their community which will lead to your social growth.
- Easy to use because of their interface and drag-and-drop features.
- Works best with Instagram, Pinterest, and Facebook.
13. Napoleoncat
When publishing content, engaging audiences, optimizing and analyzing their social media marketing efforts across Instagram, Facebook, Twitter, LinkedIn, YouTube, and Google My Business, eCommerce enterprises, marketing firms, and brand boosters frequently employ NapoleonCat.
NapoleonCat is among the top in its field thanks to its excellent customer service, ease of use, and affordability, which is the most crucial consideration when choosing business partners.
Advantages:
- Often used by e-Commerce enterprises.
- Best for sales analytics.
- Reliable customer service.
14. Brand24
It aids in enhancing customer experience, analyzing marketing strategies, sentiment analysis, and in monitoring hashtags.
In addition to being a mobile app, it offers consumer insights, customer interaction, sales opportunity monitoring in social media, brand protection, tracking marketing progress, measuring effectiveness, competitor analysis, and slack integration.
Additionally, it offers some tools to better understand consumer attitudes, customizable alerts, data exporting, and filtering that help in analyzing sudden changes in conversation volume that can be used to uncover serious situations.
Advantages:
- Using Brand24’s Analysis you can find out which hashtags will assist you to reach a larger audience.
- This is a media tracking tool that makes it easier to find brand mentions on social media. This is appropriate for both brands and companies to safeguard and enhance their internet reputation.
- It provides you with detailed statistics and sentiment, about your posts, comments, likes, and shares.
15. Sendible
Sendible is a social media management application that is accessible for both Android and iOS.
It is intended to manage the phases of planning, collaboration, customer contact, and analytics while managing several brands and customers on social media.
It provides organizations and agencies with a centralized dashboard for tracking brands, and social media monitoring tools such as post control, crafting campaigns for their clients, scheduling posts, and so on.
Advantages:
- Scheduling all your posts through Sendible.
- Get curated analytics reports through custom themes/layouts.
16. Phlanx
Phlanx helps entrepreneurs and experts by helping them to get in touch with influencers, collaborate with companies, develop contracts, track engagement rates, and brand engagement, and aid in creating and improving brand recognition.
It works with influencers and businesses globally to cross-promote, analyses influencer accounts to find the best influencers for their brand and tracks social media interaction. It works best with Instagram, Pinterest, Youtube, Facebook, TikTok, and Twitter.
Advantages:
- Using Phlanx reporting to your board, investors, and executives with ease.
- It also helps you in cybersecurity through its professionals.
17. Analisa.io
Analisa.io is an AI-powered social media analytics site that works best with Instagram and Tik Tok.
It helps users to gain insights about your visitors’ demographics and the relation between these data by analyzing profiles, hashtags, frequency, etc.
Advantages:
- Helps you in optimising your content.
- Offers Campaign reporting & competitor analysis.
- It offers Historical data and analysis.
18. Socialpilot
SocialPilot assists users in making their online business’s efforts and strategies more effective while saving time and money.
They also help in building brand recognition and enhancing online and a better social presence.
Some Features from SocialPilot include data-driven Social Media Analytics, which help you to improve engagements and fine-tuned social media strategies.
Advantages:
- It helps you in replying to your social messages, mentions, etc from a single dashboard called social Inbox.
- Socialpilot’s “bulk scheduling” allows you to schedule up to 500 posts.
19. Iconosquare
Iconosquare majorly provides three services namely Analytics, Scheduling, and, Social Listening. Now, for the analytics part, they provide four analytical reports mainly Community Analytics, Profile activity, Competitor Tracking, and Hashtag Tracking.
Community Analytics gives you a complete insight into your followers, age groups, gender, and, other demographics.
Profile Activity helps you understand which of the links are bringing visitors to your profile.
Competitor Tracking allows you to recognize the performance of your competitors and compare it to your own, allowing you to take your rivalry to the next level.
Hashtag Tracking helps you learn how different hashtags perform effectively so you can strategically use those hashtags to achieve the best reach and engagement outcomes.
Advantages:
- Best tool for brands and agencies with multiple social media accounts.
- Advanced insights for optimizing media strategy.
- Multiple unique features like story analytics, hashtag tracking, engagement metrics, and competitor tracking.
- For Instagram insights like gender, age, or follower language it uses community analytics.
20. Loomly
Loomy is generally a post-scheduling site that also helps in social media management by offering many tools like Threat analysis, hashtag suggestions, content suggestions, branding, post analytics, and also advanced analytics.
Advantages:
- Offers too many options in analytics tools.
- Gives ideas and inspirations for each post creation.
- Preview option to go through your content before it goes live.
- Posting automation option with a preferred audience and restricted audience feature.
- Insights on performance and overall account health.
- Offers 15 days free trial before buying with no compulsion to buy.
21. Pixlee
Pixlee is a complete toolbox and automation tool if you want to shine in E-commerce. It works best on many platforms including Instagram and they also provide a Demo for new users!
By using its tools like Visual search, Smart Tagging, API, etc to create a creator path of collect, curate, permission, publish, and, measure to get mind-blowing conversion rates on their products by integrating them with various platforms.
Advantages:
- The free tool helps monitor the performance of the posts as well as generate ideas for better content.
- Pixlee has a weekly reporting feature for evaluating performance.
- Helps in finding influencers and connecting with users sharing your posts.
- Hashtag statistics and tracking for identifying top-performing content and tracking followers’ growth
22. Social insider
In SocialInsider you can perform an audit for your Instagram Stories and by understanding the usage of customized hashtags, you can enhance your reach and exposure. By using Socialinsider you can also explore influencers.
Advantages:
- Conduct a competitive analysis of Facebook, Instagram, Twitter, and Youtube in a matter of minutes.
- Analyze your channels.
- Give your digital strategy some context.
- Instantaneous brand reporting.
- Delivered reports to your email.
- For any social media profile, explore in-depth insights.
- Drive engagement, enhance the content strategy, and easily create automatic reports to win pitches and increase income per customer.
23. Sprout Social
Sprout Social is a social media management and analytics tool which is used by small businesses to agencies of all sizes to drive better results through five principles called listening, publishing, engagement, analytics, and advocacy.
They provide tools for Engaging, publishing and rescheduling, analytics, etc.
Sprout Social works with major social sites like Instagram, Facebook, Twitter, Pinterest, Youtube, Reddit, Google myBusiness, TripAdvisor, Glassdoor, LinkedIn, etc.
They also provide a free trial that can be accessed without any credit card details.
Advantages:
- All features for tracking, evaluating, and improving marketing performance for Instagram.
- Can track trends for hashtag usage, engagement data, competitor data, and content performance.
- Customized report option.
- Competitor analysis helps in identifying trends as well as audience groups from competing brands.
- Offers story analytics for measuring their impact via replies, clicks, and other KPIs.
24. Keyhole
Keyhole is a social media-managed site that offers every tool to help you manage your posts from publishing to advanced analytics.
They offer 6 tools namely, Social Listening & Analytics, Brand Monitoring & Reporting, Influencer Tracking & Analytics, Campaign Tracking & Monitoring, Social Publishing & Scheduling, and Event Tracking & Monitoring.
Keyhole’s Social Listening & Analytics helps you get an overview of your profile so that you can interact with audiences in real-time, and access all of your direct and indirect brand mentions, hashtags, influencers, and keywords on one platform.
Keyhole’s advanced digital monitoring features help you keep an eye on industry leaders and respond fast to growing trends using their smart Ai called QuickTrends.
Take advantage of Keyhole’s account recommendations, such as the best times to post and the best hashtags to leverage, to grow your audience and convert more leads.
They also offer free demos without any credit card details
Advantages:
- Best analytics app for viewing current or previous performance.
- Allows tracking of hashtags, keywords, post URLs, and mentions.
- Shows trending hashtags and content performance.
- Tracking competing profile’s performance in terms of growth, activity, and engagement to use in key performance indicators.
25. Union Metrics/BrandWatch
This Union Metrics tool was created in 2010 to address consumer demands across many social media platforms.
This social media monitoring and profile analytics tool is being used by marketing professionals to find greater insights into the content they create.
It leads to the formation of better content and raises engagement by offering a detailed analysis of published content performance. Marketers can locate Instagram fans and brand defenders with Union Metrics.
It also aids users in influencer identification, audience building, and content optimization.
Advantages:
- Free account checkup to get insights about hashtag engagement and most reacted posts.
- Tells about the peak activity of followers.
- A paid subscription helps to get premium analytics for more detailed information.
- Paid subscribers can archive and capture data linked to your brand.
- Helps in identifying the best fans and receiving detailed information.
- Customized report option saved in pdf format.
26. Mentionlytics
Mentionlytics is brand management software that enables people and businesses of all sizes, from start-ups to large corporations, to improve the effectiveness of their marketing strategies, raise brand recognition, manage the brand’s online reputation, get insights, and increase sales.
It assists companies, commentators, journalists, and bloggers in locating top influencers, mentions, marketing and sales leads, and competitive benchmarking.
Mentionlytics works best with Instagram, Facebook, Twitter, Pinterest, and Youtube by offering features like top mentioners, sentiment analysis, social reach, report extraction, and engagement, in multiple formats.
Advantages:
- Helps you in identifying the opportunities in the growing market.
- Easy to use because of their enhanced interface.
27. Social book
SocialBook helps brands and influences influencer marketing by Improved ROI and client lifetime value.
SocialBook assists the brand in maximizing its use of tools and tactics to master influencer marketing campaigns and develop a devoted fan base.
It also offers Influencer discovery, mass email outreach, influencer profile analyses, checking other influencers’ reports, KPI monitoring, and many more.
Advantages:
- Used by Small and Mid-range businesses.
- Works great with Technology and marketing firms.
28. Crowdbabble
Tracking social media engagement over Instagram, Facebook, Twitter, and other platforms is made easier with the aid of Crowdbabble, a social media tracking, measuring, and reporting tool. It aids in enhancing social and digital exposure as well as ROI With only a few clicks.
Crowdbabble makes it possible to examine all social media activity, track competitors’ performance to stay one step ahead of individuals, understand your audience, and better your communication with them.
Enhancing engagement and social ROI are only two of Crowdbabble’s features. Other features include visualizing social media success, tracking the progress of significant aspects, drilling down into the specifics, and identifying the factors that influence effectiveness.
Advantages:
- Easy to visualize social media analytics.
- Best in social media management.
- Best in improving brand awareness and in improving ROI.
29. Sotrender
Sotrender enables companies to gather data and use it to provide insights and offers realistic data visualizations that are interactive and based on information taken from the four most popular social media sites: Instagram, Facebook, Twitter, and YouTube.
Conversion monitoring, customer segmentation, content marketing, personalized reporting, and multi-account administration are some of Sotrender’s key features. Managers can establish tactics to increase conversion and engagement rates as well as analytics that track social success thanks to the unified dashboard.
Excellent data analysis and in-depth insights, both of which are highly valued commodities in the modern competitive marketplace as well as in the digital environment, are provided to organizations by Sotrender. So, Businesses can customize their solutions to make them fit their operations.
Advantages:
- Can access social media reporting that is automated.
- Can access nearly 2 years of valuable historical data.
- Access a glimpse of the nature of emails and comments.
30. Curalate/Bazaarvoice
Bazaarvoice/Curalate allows you the power to gather, show, and share creative visual and text-based user-generated content (UGC) in order to increase sales, improve your brand growth, acquire useful insights, and foster a sense of loyalty among your audience.
This Network assists you in keeping track of and managing all questions, replies, and reviews through a centralized dashboard which helps you increase your engagements and leads by understanding your customers better through great analytics.
Advantages:
- Can also access post-scheduling, UGC (user-generated content), etc.
- Can access to social media analytics and management through a unified dashboard.
31. Sociality.io
With the aid of Sociality, you can easily post across all of your accounts, oversee them all, and gain thorough competitor analysis to assist you with making the best choices possible in realtime.
Currently, Sociality.io supports analytics for Facebook, Twitter, Instagram, YouTube, and LinkedIn.
Advantages:
- Easy to use.
- Easy to integrate with already existing projects.
- Customizable templates & branding.
32. Fanpage Karma
FanPage Karma is a popular analytic tool, which can analyze the social media tactics of your rivals and compare them in aspects of engagements, posting frequency, and other elements that will help you develop your own strategy.
Fanpage Karma also offers a plan at free of cost, and it could provide you access to a comparison dashboard of your rivals that includes metrics like interaction, most-used sources, frequency, supporters, growth, and many more.
Advantages:
- Provides analytics of almost all social media.
- Aids better in creating a social community.
33. Social rank
SocialRank users can locate, arrange, and manage their Instagram and Twitter followers by supporting companies and individuals in learning more about their social media followers.
Businesses generally use the SocialRank platform to identify, organize, and manage their social media audience and to improve connections with their followers by tracking their social network profiles and providing a scoreboard among supporters, fans, and friends globally.
It also offers users the ability to divide and sort their followers depending on demographic factors such as their bio keywords, hashtags, geography, interests, impact, interaction, and more.
Advantages:
- Can closely observe your follower’s behavior to get a sense of which content works best for different types of audiences.
- Works better with Instagram and Twitter.
34. Rival IQ
Rival IQ offers social media monitoring and competitive analysis to assist digital marketers in making judgments, enhancing returns, and a better understanding of competitors.
These technologies from Rival IQ assist digital marketers to find new possibilities, spotting trends, and monitoring performance across all of the major social media and the web by using benchmarks and comparative research so that they stand on the top.
Advantages:
- Helps in the tracking of key Instagram metrics.
- Monitors story, audience active rate, link clicks, followers leaving and adding up, and much more to perform better.
- Demographic information like age, gender, etc. of followers to meet their needs.
- Also allows analysis of preferred posts, hashtag performance, and posting time for best results.
35. SocialBakers/Emplifi
Brands can relate to, connect with, develop in, and adapt to the ever-changing social media landscape thanks to SociaBakers/Emplifi’s Marketing Cloud.
With excellent customer support and account representatives, you can plan social media posts, monitor analytics, and manage responsibilities within your organization.
We can easily manage a lot of content using Emplifi, and their campaign planning and posting on the social media networks that we control is better.
The metric and statistical reports will be very helpful both internally and for your clients, while its analytics have proven helpful for decision-making when trying to attract new consumers.
Advantages:
- Provides free analytics tool for stats monitoring on posts.
- Allows tracking performance with insights on content popular with followers.
- Advanced analytics are also available for $200/month, which gives tips like which posts or stories need promotion, the best posting time, and the follower segment that needs priority.
36. HypeAuditor
HypeAuditor offers a variety of Market Analysis research undertaken to give companies information about their industry and the state of influencer marketing in various nations and specialized industries.
The studies contain competitor analysis to investigate the influencer plans of rival businesses. Comparing several brands head-to-head is made easier by the Competitor Comparison report.
In order to help its clients collaborate with social media creators as efficiently as possible, HypeAuditor aims to offer the best analytics solution based on AI algorithms.
Advantages:
- Offers a deep analysis of followers and identifies ghosts or fake followers.
- Calculates the engagement rate of posts and compares it with competitors’ post engagement rate.
- Provides audience quality score on a 1 to 100 scale, 70+ score being in the good range.
- Also, check if comments are coming from engaged or loyal followers or just regular ones.
- Starts with a monthly plan of $299.
37. locowise
By using Locowise, businesses can gain a deeper understanding of their social media audiences through the reports and analytics that offer the most in-depth insight that can improve their social media performance.
The Locowise platform allows users to track and analyze campaigns, improve posts to get better engagements and provide better analytics about all your social media accounts performance. It predicts the best time to post your awesome content based on audience data analysis.
There are several other services offered by Locowise, including Client Reporting, Campaign analysis, Social audit, hashtag monitoring, Competitor comparison, Themed reporting, scheduling, planning, and smart analytics.
Advantages:
- You can even compare your effort with your competitors further by comparing your posts.
- By using locowise you can enhance your workflow by utilizing their campaign planning feature.
38. Whatagram
Whatagram is a dynamic platform for automating and visualizing marketing analytics that makes it simple for marketing teams and agencies to collect, visualize, and deliver marketing data.
Whatagram provides many different tools, including Social Media Reporting, SEO Reporting, E-commerce Tracking, Call Reporting, PPC Reporting, etc.
They offer a free trial that can be accessed without providing a credit card number.
Advantages:
- Handy tool for easy insight report for sharing with team members.
- Good data visualization and reports showing followers’ growth, identifying top stories, and calculating content engagement.
- Performance report for comparison among various channels.
- Customized report.
39. Quintly
Quintly is a digital analytics tool that aids in performance analysis and marketing strategy optimization, advanced analytics, and benchmarking against competitors across multiple social media channels. It aids in analyzing, evaluating, and enhancing social media marketing approaches and improves digital and social presence and brand recognition.
Access to dozens of configurable metrics in a single dashboard is available through Qunitly. This helps in evaluating social media performance and Utilizing performance metrics, to develop brand analytics and monitor KPIs that support social media strategy.
Advantages:
- A personalized dashboard can be generated, customized to fit specific clients’ needs or objectives, and then shared with coworkers.
- It is possible to identify key social media influencers by observing their actions, reading what they post, and checking out their rivals’ profiles.
- Users can generate unique metrics using QQL ( Quintly Query language), with the option to integrate data sources, depending on desired outcomes.
40. Talkwalker
Marketing teams can use Talkwalker Analytics as a social media monitoring and analytics tool to promote brands, boost consumer engagement, and boost sales.
Teams can examine Internet, social, print, TV/radio, and other content in a single dashboard with the use of Talkwalker Analytics. It assists with the analysis of both textual and visual content, and the automatic preparation and delivery of analytics results in saving 40% of your precious time.
Talkwalker Analytics has 30 default use instances to generate reports on social media behavior, Artificial intelligence (AI) to find the most pertinent and impressive content.
Advantages:
- Offers pre-built templates and analytics themes.
- This AI technology also offers an image recognition system.
41. Wiselytics/Tracxn
This cloud-based reporting tool called Wiselytics serves its uses with extensive reporting features to assist organizations in tracking and achieving social media success.
Competition monitoring, campaign analytics, Mentions tracking, multi-channel data collecting, influencer and tracking all critical indicators such as virality, engagements, interactions, and reach are some of Wiselytics’ main aspects.
Teams can create, modify, export, and share multilingual Powerpoint reports, enabling cross-organization cooperation.
Wiselytics unified platform employs analytics to boost social endorsement and interaction by streamlining competitive benchmarking.
Businesses can also join their weekly email digests that feature social media KPIs (KPIs). Additionally, Wiselytics collects historical records and provides monthly analytics for Instagram, Facebook, and Twitter together in a comprehensive report.
Advantages:
- Can access Geo Annual and monthly reports for free.
- Can access Unicorn Reports for free.
42. TapInfluence
TapInfluence produces top-notch influencer marketing initiatives by helping in enhancing ROI and control all content with a unified dashboard in a quarter of the time.
TapInfluence simplifies the identification of influencers, and the development and implementation of influencer marketing by measuring their total social value, reach, conversion, views, and ROI, and amplifying the influencer’s content via the creator’s social ad handle.
Some aspects of TapInfluence include a quick and easy way to find influencers, the ability to build campaigns out of several tasks that can all be monitored next to each other, the ability to track results at the project or campaign level, and the ability to target content to the right audience for significantly higher engagement and impression rates, etc.
Advantages:
- Easy to identify the best Influencers for your campaign.
- Can analyze all your campaign status under one roof.
43. Creator Studio
Creator Studio Provides a user-friendly website with a great user interface with tools that aid in managing your Facebook and Instagram accounts.
They also provide a scheduling system so that publishers can publish, schedule, and edit with ease.
Other social media management sites couldn’t provide a seamless experience like what Meta offers, even with paid subscriptions!
Advantages:
- Another built-in Instagram tool that works perfectly on a computer.
- It gives seven-day access to metrics.
- The calendar view helps in viewing the posts collectively.
- Guidelines and instructions in detail to use the app in the best possible manner.
- Supports Brand Collabs Manager for easy tracking.
44. Instagram Insights
Viewing the fundamental data for your account, your posts, and your followers is easy using Instagram Insights. It displays a wide range of information, such as how many people looked at your profile in the previous week and the typical online hours of your followers.
You can examine overall trends among your followers and the effectiveness of your posts with your audience with Instagram Insights.
Advantages:
- This built-in Instagram app tool gives account performance, engagement, reach, and follower details.
- It has a limitation for serious marketers as they need better tracking and data export facility to generate reports, which is lacking in this tool.
Conclusion:
So, to save you I have been through some research to help you find the best free and paid analytical tool to use for your Instagram growth. This catalog consists of around 50 apps and websites that can help you in measuring and analyzing your Instagram success.
Pon Sunil is an Instagram expert and content writer who offers comprehensive guidance on how to leverage the potential of Instagram for personal and professional growth. With a passion for storytelling and a profound understanding of Instagram’s dynamics, Pon Sunil crafts engaging articles on topics such as crafting captions, optimizing hashtags, and building an authentic online presence. His articles inspire and educate individuals seeking to establish a meaningful online presence.
